Dealers reaching and engaging more shoppers and also even monitor the performance of the vehicles for a better service and improve post sales.Also applications to enable new connected vehicles. Automakers: Iot Cloud based applications to improve quality and accelerate product design.Suppliers to get lower operation costs in automotive suppliers with a better analytics bringing a better logistics.This can impact also the image of the automaker and open space for other competitor. A bad digital transformation plan including a cloud design fully aligned with the end to end services to be provided can cause impact in the post sales to dealer such as right time and when to take the car to services, bad UX regarding the “connected card” services for the drivers.A bad design to cloud services can impact the productivity of the whole distribution team/supply chain regarding performance of the services delivered.Enthusiast of the automaker industry will know what means unit losses per minute in case of disruption of the data. Downtime relying in a 3rd part can be critical if something is not fully available.Something similar happened to automakers in the past A possible security breach can cause a big damage to the image of the automaker and bring a giant financial loss.In case of acquisitions, easy merge, adaptability.Adaptable for quick business changes agility.I believe there would be even more items to add to the list but to keep the SWOT straight to the point in this first round, it is possible to consider: Considering those facts as any other technology adoption, it is possible to generate a SWOT with some important items.

As other markets they are never behind bringing the power of technology. This market powered by information technology had a giant grow and change through the decades. The automotive industry is here since the beginning of the 20th century with the pioneers such as some American and European very know.

Swot information technology